Here is some good reading to help marketers think about creating content: Continue reading
Infographics have been proliferating in usage over the past year, moving beyond their traditional usage in media publications to an interesting way for companies to provide marketing content — a blog post earlier this week by design firm InfoNewt discussed the use of infographics as part of an overall SEO strategy.
When done right, infographics tell a compelling story and provide information in a way that the reader can easily understand and learn from. They also can summarize a more comprehensive set of data, as a way to generate interest in a source document. And, they can increase visibility or awareness in a company through viral propagation on social sites. But many are confusing, misleading or just a visual mess. Here are a couple examples that are good for illustrating what makes a compelling infographic. Continue reading