Tag Archives: infographic

Useful Content Marketing Shout-outs

ShoutoutAfter publishing my post on White Papers, I came across some other bloggers discussing related content marketing tactics.

Here is some good reading to help marketers think about creating content: Continue reading

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The Good, Bad and Ugly of Infographics

Infographics have been proliferating in usage over the past year, moving beyond their traditional usage in media publications to an interesting way for companies to provide marketing content  — a blog post earlier this week by design firm InfoNewt discussed the use of infographics as part of an overall SEO strategy.

When done right, infographics tell a compelling story and provide information in a way that the reader can easily understand and learn from.  They also can summarize a more comprehensive set of data, as a way to generate interest in a source document.  And, they can increase visibility or awareness in a company through viral propagation on social sites.  But many are confusing, misleading or just a visual mess.  Here are a couple examples that are good for illustrating what makes a compelling infographic. Continue reading