Unfortunately, for most marketers, the answer to this question is either “we don’t have one” or “what do you mean by strategy?”. While there is widespread awareness of Slideshare, my experience is that it is used occasionally and is not considered essential by most companies. This is truly an under-utilized and under-appreciated marketing channel, and one that can deliver a lot for a relatively small investment. Continue reading
Infographics have been proliferating in usage over the past year, moving beyond their traditional usage in media publications to an interesting way for companies to provide marketing content — a blog post earlier this week by design firm InfoNewt discussed the use of infographics as part of an overall SEO strategy.
When done right, infographics tell a compelling story and provide information in a way that the reader can easily understand and learn from. They also can summarize a more comprehensive set of data, as a way to generate interest in a source document. And, they can increase visibility or awareness in a company through viral propagation on social sites. But many are confusing, misleading or just a visual mess. Here are a couple examples that are good for illustrating what makes a compelling infographic. Continue reading