Tag Archives: content marketing

What’s Your Slideshare Strategy?

Unfortunately, for most marketers, the answer to this question is either “we don’t have one” or “what do you mean by strategy?”.  While there is widespread awareness of Slideshare, my experience is that it is used occasionally and is not considered essential by most companies.  This is truly an under-utilized and under-appreciated marketing channel, and one that can deliver a lot for a relatively small investment. Continue reading

Think Twice Before Writing Another White Paper

Someone recently asked me if I thought there was a future for white papers as a relevant source of B2B content given all the new types of content that are being used for marketing.  After thinking about this, my response is “yes”, but with an asterisk as there are a number of issues and alternatives that companies should think through first.  Continue reading