Tag Archives: blogging

What’s Your Slideshare Strategy?

Unfortunately, for most marketers, the answer to this question is either “we don’t have one” or “what do you mean by strategy?”.  While there is widespread awareness of Slideshare, my experience is that it is used occasionally and is not considered essential by most companies.  This is truly an under-utilized and under-appreciated marketing channel, and one that can deliver a lot for a relatively small investment. Continue reading

Advertisements

Useful Content Marketing Shout-outs

ShoutoutAfter publishing my post on White Papers, I came across some other bloggers discussing related content marketing tactics.

Here is some good reading to help marketers think about creating content: Continue reading