Category Archives: social media

Why Are Common Hashtags Being Dissed?

hashtagIn the past week, I’ve come across two social media blog posts advising people using Twitter to avoid including common word hashtags in their tweets.

In the post “30 Terrible Pieces of Social Media Advice You Should Ignore“, Ellie Mirman says that using common hashtags in your tweets “makes you look…like a Twitter newbie who’s trying to game the system” and that this practice is  “also commonly referred to as ‘hashtag hijacking'”.  Really?  Let’s consider the two primary ways that hashtags can provide value for people using Twitter (or Instagram, Pinterest, Google+, or other social media platforms that support them). Continue reading

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What’s Your Slideshare Strategy?

Unfortunately, for most marketers, the answer to this question is either “we don’t have one” or “what do you mean by strategy?”.  While there is widespread awareness of Slideshare, my experience is that it is used occasionally and is not considered essential by most companies.  This is truly an under-utilized and under-appreciated marketing channel, and one that can deliver a lot for a relatively small investment. Continue reading

Does Facebook Make Any Sense for B2B Marketing?

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Forget about the social graph, social search or any other product-related feature, there is a more important issue to consider when it comes to Facebook: is there a compelling reason for B2B companies to use it as a marketing tool?  I’ve seen other posts on this topic, and they tend to say that FB makes sense because of the number of people using it or the time users actively spend in it.  But all of this is pointless until the following question is answered – are the buyers of B2B products and services going to interact with product/service vendors on Facebook.  To be clear, I’m not asking if potential buyers use Facebook, because undoubtedly with +1 billion users, they are there.  Instead, the question is more of why people use Facebook. Continue reading