Here is some good reading to help marketers think about creating content:
The Benefits of Byline Authorship, and How to Do It Right (Cathy Caldeira, Metis Communications)
“Today’s media landscape is not the closed-door fortress it once was. True, traditional media relations still hinge on convincing the right reporter or editor that your story is worth telling. However, many publications and online outlets are hungry for content written by guest bloggers or authors. At a time when media are short-staffed, highly competitive, and niche-oriented, subject-matter experts have an opportunity to talk directly to readers.” Click here to find out three steps to get started.
7 Ways to Reuse Content for More Efficient Content Marketing (Reputation Capital Media Services)
“Reusing content involves turning content into more content in a way that does not does not annoy your readers. It allows you to reinforce your awesome message through multiple mediums. It does not, however, involve copy and pasting old info into new content vehicles.” Click here to learn 7 techniques for using existing content to create new assets.
22 Ways to Create Compelling Content When You Don’t Have a Clue (infographic from Copyblogger media)
If you’re still stuck, the following infographic should help get you over the hump.